Who is the average Pinterest user?
Earlier this year, we were looking at some basic demographics to learn more about who was using Pinterest. At the time we mentioned that the majority of its users were women (only 20% are men), that the biggest age group is between 25 to 44, 60% have some college and that the largest percentage of household income is between $25 to $75k.
But today, thanks to this Infographic from Modea with data collected from Comscore in the month of February 2012, we can look much deeper than that.
This Infographic showcases the behavior of Pinterest users in how they consume products, how they connect through media and their lifestyle.
There are some surprising facts here, for example the mobile devices used to visit Pinterest, iPhone is only in 4th place with a 5.31% share. Or the fact that 52.56% do not upload images to website via mobile devices.
But there are other fun facts that also help you identify and learn more about your target market like the TV networks they watch, most popular outdoor activities, credit card of preference and others.
The point here is that you, as an entrepreneur or marketer look at this information as a way to learn more about the network and hopefully make a decision if you should allocate more time and energy to reach your prospect.
Enjoy the Infographic…
Infographic courtesy of Modea
