Sentry Equipment Launches New Website
Sentry Equipment Online Presence Waterford has partnered with Sentry Equipment (www.SentryEquipment.com) to build a new online presence for their businesses, create a secure sales workflow system for submitting online quotes, and build and manage social media campaigns. Sentry Equipment, incorporated in August of 1980, has risen to the top of its profession by offering a complete line of conveying equipment and machinery and Waterford is excited to help them reflect their business on the web and in social media! “After years of...
read moreBlue Ridge Soccer Launches New Website
“We wanted to be more than just a place to buy soccer equipment and apparel. Our goal was to become THE destination for local soccer, whether it is equipment, information, league and camp signups, or anything else. I believe the Waterford Technologies team got us there! With over 12,000 products available to our customers online, camp information, local club information, and more we now have a great resource to serve our existing customers better and reach new ones throughout the entire Central Virginia area.” - Ryan...
read moreNew Year Resolutions
Well we’re 3 weeks in to the new year already and most of us are just digging out from the holidays. Time for a quick check-up on how those new year resolutions are going. I’m not talking about your goal of losing 20 lbs or spending more time with the family. Those are great for sure. I’m talking about the business resolutions you made related to your company web presence. Remember those? If you didn’t set any, it’s ok. It’s never too late to start! It doesn’t have to be overwhelming. ...
read moreResponsive Web Design: Part III (Images)
While this concept of “one design serves all” sounds great there are still challenges to overcome. Some have already pointed out several issues that need to be addressed before it can scale perfectly from handheld to desktop. For one desktop-optimized images are often too heavy for mobile connections, and mobile-optimized images are too low quality for desktop viewers. The solution being put forth is a design technique called “Context-Aware Images“. The goal of this technique is to deliver optimized, contextual image sizes...
read moreResponsive Web Design: Part II (Small Business Websites)
As more and more devices continues to expand, the variety of screen sizes, resolutions, and capabilities of all devices, including mobile phones and tablets is becoming more and more diverse. Handling this in the past depended upon putting together multiple versions of the site for different platforms. You would build to the 80/20 rule. 80 percent of people are on desktops or laptops using IE so there’s your main site. 80% of mobile users are using an iPhone or Droid. So you come up with different stylesheets or in some cases...
read moreResponsive Website Design: Part I (Introduction)
Responsive Web Design has recently become a hot topic. It’s a means of designing websites so that they adapt to the many possible devices people are viewing them on. Desktops, laptops, tablets, smartphones, and all the different browsers within each of those. Even though the concept is fairly new widespread adoption is forthecoming and the concept is quickly being accepted as industry standard. We’ll spend some time looking this over and discussing it with you over the next few weeks and will release some samples along the...
read more5 Insights into Global Social Media in 2012 [Infographic]
Social media is emerging from its adolescent phase and is rapidly maturing. Initially social networks had an image problem with some CEO’s and executives thinking Facebook was for teenagers to post the weekend’s party photos and Twitter was for narcisstic attention seekers with a limited vocabulary. There was also an initial perception that because the platforms were free to use that participating was cheap and easy. Experience has shown otherwise. Social media, blogging and digital content creation are resource intensive and...
read moreTake A Deeper Look Into The Lives Of Pinterest Users [Infographic]
Who is the average Pinterest user? Earlier this year, we were looking at some basic demographics to learn more about who was using Pinterest. At the time we mentioned that the majority of its users were women (only 20% are men), that the biggest age group is between 25 to 44, 60% have some college and that the largest percentage of household income is between $25 to $75k. But today, thanks to this Infographic from Modea with data collected from Comscore in the month of February 2012, we can look much deeper than that. This Infographic...
read morePinterest Driving More Online Sales Than Any Other Network
Just a few weeks ago we were reading about how Pinterest monthly visitor growth was slowing down. According to ComScore, Pinterest went from 11.7 million unique visitors in January to 17.8 in February and 18.7 in March. Pretty impressive numbers if you ask me… When we discussed user growth and low engagement on Google+last week, I said that although we tend to look at user growth and monthly visitors to measure success on social networks, there are other metrics that are more important. And that’s why I like this infographic. Sure,...
read more11 Incredible Mobile Marketing Statistics
Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever. No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all. If you don’t believe that mobile is changing marketing forever…you’re wrong. Hopefully a few of these stats will open your eyes. There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a...
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